Paid forms of traffic, namely PPC and virtual classifieds. These forms of traffic are popular because people have seen results virtually in a few hours after investing in them. More often than not though, these results are hard to replicate and it is not recommended for newbies to try them until they have a bit more experience in the Internet Marketing field.

I will use Google’s Pay Per Click network as an example. The advertising networks of other search engines behave in a similar way. PPC Internet Marketers focus on specific groups of keywords to try and get ranked for them in the paid listing in the search engine results page.

For example, if you type in, “how to lose weight” into Google, you will not only see the “natural listings” as a result of SEO, you will also see paid listing on the right hand side, which are usually against a shaded background.

These are ranked in a certain order. It has been proven that PPC advertisements closer to the top right make more money. To get to the top right, you have to satisfy a few requirements. Firstly, your ad has to be relevant. You can’t be in the listings for “how to lose weight” if you’re selling a product about stocks and bonds.

Secondly, you have to have the highest bid on the keyword for which you’re trying to rank for. More often than not, there are numerous people trying to get ranked for the same keyword as you. You have to decide how much you want to pay every time someone clicks on your PPC ad. The person who can afford to spend more on PPC tends to win.

Thirdly, you have to build rapport and trust with Google itself. PPC advertisements are monitored and scrutinized closely everyday so that no one takes advantage of their network for personal gain. Unfortunately, that goes against the whole point of PPC marketing in the first place.

Your content has to be genuinely helpful and not too “salesy”. If you have a big budget and wish to dabble in PPC, by all means go ahead.You may or may not succeed at first go, but make sure to spend and bid responsibly.

Technorati Tags: Google, Internet Marketing, Marketing, Paid forms of Traffic, ppc, Traffic

Traffic is considered one of the holy grails of Internet Marketing. If you have traffic, you have money full stop. Unlike the offline, more annoying version of traffic, traffic in an Internet Marketing sense just means a continuous stream of visitors to your website or a site through which you are referring or promoting a product.

Much of an Internet Marketer’s career is spent getting a constant stream of traffic. As soon as the traffic stops, their income stops. There are of course more passive ways of achieving consistent traffic, but these will be covered in future lessons. As you might have worked out, writing article or paying for advertisements are two of the more popular ways of getting traffic.

As the Internet Marketing landscape changes, new “avenues” allow for traffic to be diverted through to them, allowing for more sales. However, there are always going to be three main forms of traffic that will be around forever:

1.    Article Marketing: this involves writing or having an article written for you that relates to the topic of the product which you’re promoting and including a link to it at the very end. The advantage of this form of traffic is that after enough are written, the traffic can be pretty consistent. The main disadvantage is that it’s not for everyone, especially those who want results fast or don’t like writing.

2.    Paid Advertising: as mentioned earlier, this is done via PPC or online classifieds. With PPC, you can get relatively fast results, as long as you know what you’re doing. Unfortunately, a lot of people lose a lot of money doing the wrong thing. There is also the chance that you’ll experience something called a “Google Slap”, which is when the search engine, Google wipes your advertisement out because it didn’t agree with its terms and conditions.

3.    Search Engine Optimization (SEO): SEO involves getting a page of your site, an article or another webpage ranked preferably high up in the search engine results page for a particular keyword. If you manage to rank someone in the first page for the keyword, “how to lose weight” and you have a relevant product, you can be sure that you will make money.

These forms of traffic will be around as long as search engines are around, but it’s a good idea to keep other options in mind. To learn how to Market online visit Internet Marketing Seminars

Technorati Tags: article, Internet Marketing, Marketing, Traffic

Technorati Tags: Internet Marketing, Search Engine Optimization, Traffic

Technorati Tags: blog, Bum Marketing, Traffic

Technorati Tags: blog, Marketing Communication, Traffic