What to Promote to your Readers!
Friday, January 23rd, 2009
If you have started building your list (which you should be doing) the next thing you need to have is something to promote to your list – but not just any product.
The best types of products to sell are ones that:
1. Solves a problem that your readers may have.
2. Your readers will be interested in.
3. Is priced correctly for your potential customers.
A Word Of Caution though…
Be Choosy. Don’t just promote anything!
Remember, these are real, live, thinking, breathing people.Take some time to research the products you wish to promote first and see if it’s right for your subscribers. Consider if this is something you yourself would purchase and the reasons why. Then relay this to your subscribers.But do it in your own unique way.If the particular product comes with a pre-written sales copy, re-word it with your own style of writing. Offer your subscribers an incentive for ordering this product through you that no one else can offer.Did you know that if you just copy and pasting a solo advertisement that is pre-written it will lower your sales rate.
Why?
Because chances are, depending on the subject matter covered, you aren’t the ONLY one promoting “hot ticket” items and your subscribers may not just receive your newsletter or promotional mailings.And if this is the case, then your subscriber will see multiple carbon-copy email promotions for the same product from a dozen different sources. Your emailing included.Being original counts for a lot.If you don’t know what your subscribers are having trouble with, run a survey or poll to find out!
Don’t be afraid to just come right out and ask them. You′d be surprised how many responses you′ll get.If you don’t know what your subscribers want, how can you ever expect to give it to them? Finally when you are promoting products make sure you choose products that fall into the right pricing scheme for our
.If you are sending information on “how to save money”, you certainly wouldn’t want to promote a $500 product. That would be contradictory.
