How to Write Copy That Sells! Part 1
Thursday, November 6th, 2008
Using words that will result in sales opportunities is important in any environment. This is especially true when composing sales copy for a web site, an online press release, or an electronic advertisement. There are several factors to keep in mind when writing the text for your web copy. Here are some of the most important things to keep in mind.First, it is imperative to keep your target audience in mind when composing the web copy.
This will often mean making sure that the text is sprinkled with terminology that will be immediately recognizable to the reader. Adding in terms that are familiar to the consumer helps to accomplish two things.First, they serve as markers that help the reader know that he or she is at a site that has relevance to their needs and interests.Second, the use of familiar terms creates the impression that the author of the web site possesses a competent knowledge about the subject matter.Both of these factors help to hold the interest of the reader long enough for the web copy to present all the reasons why life would be so much easier with the acquisition of the advertised good or service.
Technical terms may be fine in some instances, while their use may actually be a deterrent in other situations.For example, even though your product offering may have to do with conference room telephones, you may want to refrain from using a lot of telephony terms.This would be true if you are looking to promote your products to administrative assistants and busy executives.Instead of technical terminology, the focus should be on the features included with the unit, as well as emphasizing how easy the unit is to use.Of course, if the focus is on promoting the telephone equipment to Information Technology managers, then the inclusion of technical terms and specifications would be a must.
