10 Tips for Writing Copy That Gets Proven Results!
Tuesday, October 21st, 2008
Sales copy is the unpaid, untiring salesperson for your product. Make them effective and they will reward you. If they are ineffective you are leaving truckloads of money on the table. Try the following tips to make the most of your salesmen-in-print.
1. Analyze other people’s sales copy. If you receive an email or read a sales letter and you are tempted to buy- file it away. When you next have to write a sales letter get the file out and look for inspiration.
2. For each retained sales letter or email copy examine the wording, the layout, the offer and how it is presented. You can even make notes on the parts of the sales copys that did not persuade you to buy. What did they do wrong? How could they be improved?
3. Include testimonials in the copy. Comments from official sources outside your company or from satisfied customers will greatly add to the proof your prospect needs to become interested in your product or service.
4. One often-neglected part of the sales copy is the order or request form at the end of the copy. Make it clear, attractive and easy to complete. If possible restate the offer so that the customer is in no doubt about what they are ordering.
5. Make it easy for the prospect to contact you. If practical, include a contact address, email and fax number as well as a contact phone number.
6. When they first see sales copy many people scan the headline or subject line, then go to the bottom of the page to read the PS. This is because the PS often summarizes the offer. So make sure your PS does this.
7. If you feel you need more than one PS to fully give the benefits you are offering use more. How do marketers know more P.S.’s work better than two? Testing.
8. If possible test everything in your sales copy. A change to your offer, the price, the typeface or how a customer is encouraged to respond can each make a difference to your response rates.
9. If you do not have the time or resources to test everything then at least test different headlines. A change in headline can double the response or better.
10. Take some time to analyze and test the results of your copy. How many sales did you make? Did you meet your target? If not, why?
If you find your sales letter cannot sell your product or service then either it is too complicated for your customers to understand or you have not expressed the benefits well enough. The only way to establish the reason is to test, test and then test some mor
