When people sign up to your newsletter, the first letter they get should be a personal message from you to them telling them what they can expect as a subscriber and why it’s a good idea to stay subscribed and read every single email you send them.

Almost no one does thisYour first message sets the tone for everything you do later. If you don’t set the right tone up front, it’s going to take you a lot longer to “warm up” your readers before they’ll buy something from you.

When you make your first few emails about them and their needs, they’ll start to wonder if you have something for them to buy. That’s a good position to be in because it puts your readers in a more receptive mood when you actually do present them with a direct offer.Put your own agenda on hold for a minute.Remember this… perception is reality. In other words, whatever someone believes to be the truth is the truth to him or her.

With that in mind, isn’t it in your best interest to “control” (as much as possible) what your readers believe to be the truth? You can control (to a great extent) how people perceive and react to you by carefully presenting yourself the way you want them to see you.

If you want your readers to respond to you in a positive way, you have to give them a solid reason to by giving them what they want before expecting to get what you want.Remember, people care about themselves first.

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