Ebook Internet Marketing Strategy  The Book The Salesletter And The Delivery System

An Ebook internet marketing strategy can vary from plan to plan, but the most important thing is that you do have a plan.  Some people write a report or even a large tome with no plan as to how to sell it.  There’s an “if you build it, they will come,” mentality.  In this article, I’m going to give you an ebook internet marketing strategy.

The first ebook internet marketing strategy I’m going to discuss is the scenario where you haven’t actually written the product yet.  This is the best way to go.  If you have already written your ebook but still need a strategy, I will discuss that in the second half of the article.

First of all, you are going to have to decide on the delivery mechanism.  For instance, is this something you are going to promote on clickbank?  Are you going to promote it to your list only?  Are you going to get JV partners?  All of these things should be taken into account before you do anything else.  For instance, if you are going to sell through clickbank, you will need to develop affiliate tools as part of the sales letter process.  If you are going to be working with JV partners, you need to get them lined up.  So, start working on the mechanism first.

Next, you are going to write your sales letter.  Yes, this ebook internet marketing strategy calls for the sales letter before the book is ever written.  Promise the world in your sales letter.  Let people know you can cure cancer, fly them to the moon, or solve all of their financial worries.

Now, you’re ready to actually write the ebook.  Go through your sales letter and actually make good on all of the promises you made.  

This backward step internet marketing funnel is very effective in helping you to develop an ebook that actually sells.

But, some people have already developed the ebook and know they want to know how to market it.  This is the position most people find themselves in.  Unfortunately, you are at a disadvantage, but it can be overcome.

In this case, the ebook internet marketing strategy involves figuring out the delivery mechanism (such as clickbank), then writing the appropriate sales letter for that medium using your ebook as the basis for the sales letter.  You may find that you need to revise parts of the ebook based on holes in the sales letter.  You may want to make promises in the sales letter that your ebook doesn’t deliver.  If this is the case, go back and rework the ebook so that you can deliver what is promised in the sales letter.

In sum, there are three steps to an ebook internet marketing strategy.  First, you have to determine the delivery mechanism.  Then you have to write a sales letter.  Finally you write the book.  If you have done this backwards, it will mean more work in the short term because you will have to correct the mistakes you’ve made.  But, it can be done.

Don’t believe that just because you’ve written a great ebook that people will buy it.  You have to have an ebook internet marketing strategy to sell it.

Technorati Tags: Ebook Internet Marketing Strategy, internet marketing funnel, Internet_marketing

This is a rough time to be in the advertising business. Internet marketing is pushing it out of the way, people are way too overstimulated, nobody is spending and, of course, there’s that pesky recession to think about.

You may not have noticed, but this Google thing has become kind of a big deal. The company itself is worth somewhere around 200 billion dollars, and it’s continuing to grow. You may also notice that the company offers almost all of its services for free. That’s because most of those things aren’t really its business.

No, Google is in the advertising business, internet marketing style. What Google realized early on and profited immensely from is the fact that people are looking for stuff. Yes, I know this seems obvious, but give me a minute and I’ll explain.

There was a time when advertising was dominated by a few big companies, spending millions of dollars on ad campaigns to reach millions of people in the hopes that some percentage of those people, hopefully a large one but probably a small one, would actually buy their products. Google wasn’t really interested in those people.

Google realized that there were millions of businesses, and if they could offer lots of businesses lots of way to reach customers for pennies, they could make a lot of money. Billions. And since they knew that there were lots of people searching for lots of things, they were in a position to dominate the advertising business. Internet marketing wasn’t born with them, but it did grow with them.

This method of connecting hungry customers with ready businesses really is a revolution in the advertising business. Internet marketing means that you don’t have to fight with other advertisers trying to sift the great hordes of people who don’t want to listen to you to begin with, trying to find that one person who actually wants what you have.

There are two sides of internet marketing; finding that hungry customer, and building relationships. The hungry customer part is the obvious one. If someone is searching for a way to stop feline incontinence and you have a way to stop feline incontinence, then it should be obvious that rather than shouting to the masses about what you have, you should be talking with the person who already wants what you have. The internet allows you do this, usually for pennies.

The other aspect is not as obvious, although you almost certainly have seen it done. That’s the conversation side of it. If you use Amazon, you’ve seen one of the masters of this at work. Amazon doesn’t just sell to you; they make an effort to get to know you, to offer things they think you might like, to listen to what you’re saying. They don’t use an advertising business, internet marketing is what they use to get to the top.

You can do this, too. And you should do this too. You need to put a fence around your customers to stop them from wandering off, and to make sure you’re giving them what they want and need.

If you’re running an advertising business and want to survive all the problems you’re going to face, you need to be in the business of offering these new ways to clients, to show them how to find that hungry customer and keep them. You know what going to save your advertising business? Internet marketing.

Technorati Tags: Advertising_Business_Internet_Marketing, Google_advertising_Business, Internet_marketing