In the previous lesson, we talked about Affiliate Marketing and showed how the definition of marketing still stood for this version of Internet Marketing. If you’re bright enough, you will have realized that something like this can’t stay hidden forever; there are literally tens of thousands of Internet Marketers out there, all competing with each other, trying to earn a living.

In a recursive sort of way, all the Internet Marketers out there also sort of form their own market; what do most people want out of Internet Marketing? They want to replace their full-time income and be able to work from home. They want something easy to do that won’t require too much effort but will give a good return.

This is like the demand amongst Internet Marketers. You could almost imagine all of us as a flock. We would move as a herd to the niches (markets) that are the most profitable. Ie, people who don’t require much persuading to make a sale from.

This is a hidden trick and is inherent in Internet Marketing; us Internet Marketers are a market unto ourselves! If you have a hard time picking out your first market, a good indication on what’s selling is basically what everyone else is promoting.

Of course, don’t simply be a sheep and do what everyone else is doing. You are unique and have your own problems. A good way to start in Internet Marketing is to solve your own problems, then make a product out of your own experiences. A lot of people are already experts in a profitable area and don’t even capitalize on this knowledge.

To get back on topic, it’s important to not view competition in Internet Marketing as a negative thing. The fact that the market is full of Internet Marketers means that it’s profitable. If there are more Internet Marketers in that niche, this would lead you to assume that a lot of those Internet Marketers may actually have been new like you once.

As big as the Internet is, you want to be able to focus in on particular places to do your research. How do you actually gauge how competitive a niche is? I’m going to talk more about particular places that you can access for free on the Internet which will help you find profitable niches in the next issue.

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In the previous lesson, I gave you a more formal definition of marketing. I spoke of supply and demand and how without one component, you couldn’t make any money. I then presented you the problem where you might have identified a potentially profitable audience with a high demand, but you just didn’t have the knowledge to supply them with something they wanted.

That’s one of the beautiful things about marketing. Someone is bound to produce the supply for it, sooner or later. It’s easy for someone to sit around and mope all day about a problem that they have. It’s a lot harder to come up with a solution. Of course, if the problem is severe enough, people will start being resourceful and will create a solution.
If these people are smart and realize that their solution could be potentially profitable, they can promote it to other people who have the same problem. Of course, depending on how widespread your problem is, you could be interacting with literally thousands if not tens of thousands of people around the globe.

This isn’t necessarily a bad thing, but time is money after all. You could make the same amount of money with half the work. How? By promoting your information to affiliate marketers!

Affiliate marketers are the ones who will promote your information for you, as long as you give them a cut of the profits. If there’s anyone who fits the bill of the “problem-solving middleman”, it’s the affiliate marketer.

Notice that the initial definition of marketing still applies to Affiliate Marketing;

there are still people who demand information. There is still a supply of information, just that it doesn’t belong to you. You can still connect the two parties by being an affiliate.

The best thing about Affiliate Marketing is that you can get started straight away. You don’t need your own product (which can take weeks, if not months to create). You don’t even need your own website. All you need is a brain that is in the marketing mindset. You have to be able to identify a strong demand and be able to find information (or real products) which you can supply.

I’ll wrap up this lesson here, but if you’ve been thinking ahead, then you’ll realize that you won’t be the only Internet Marketer out there.

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Affiliate marketing is a business model in which one could start without a website. It is mostly a myth that a website is completely needed in order to be successful online. Therefore, promoting affiliate products or services can be done through alternative strategies that can generate free traffic and leads, which will in time, translate into profit.

Marketing affiliate links or products with free tactics can range through a variety of methods in the Affiliate Marketing business model. All free methods can be highly valuable if incorporated strategically into an online business.

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