Savvy affiliates have learned that they must compete with other affiliates to get the commission. One of the more popular strategies used to convert a visitor is to offer a bonus as a reward for clicking on the affiliate’s merchant link to make the purchase. But how effective is the strategy, and how easy is it to put into effect?

Well, it definitely takes some work on your part if you want to add bonuses to your affiliate promotions. But it generally proves effective. The goal, after all, is to stop the prospect in their tracks and cease their ongoing search for additional information about the product, or a higher-value bonus offer. If your bonus is sufficiently arresting, then you will succeed at this.

But there will always be a tradeoff – the more compelling the bonus you offer, the greater the cost to you to produce it in the first place, even if it is just a digital offering. After all, somebody has to do the research to create it (maybe you).

Jeff Czyzewski has tackled the problems faced by affiliates who need to create bonuses for their promotions. His solution is known as ClickBank Bonus Domination. In addition to supplying a model for bonus creation, his package includes software that can send bonuses to customers automatically. It can also be used to automatically add the customer to your auto responder sequence.

Obviously Jeff would not have gone to the trouble of creating a product like this if he did not believe that affiliates would find it highly useful. In all likelihood, I believe they will. This is based on my own experience with bonuses and affiliate promotions.

In fact, on all of my web sites that focus on the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review site, I employ bonus offerings to sweeten the deal.

I do this for a very good reason. With affiliate marketing products in particular, it is very difficult to persuade a prospect to purchase through your affiliate link. After all, the person in all likelihood is an affiliate themselves, and their natural course of action would be to save themselves some money and buy the product through their own affiliate link.

So the incorporation of bonus incentives is a virtually necessity in this case. This is why, when a product launch takes place and the product targets affiliates, promotions abound with offers of what appear to be massive bonuses. However, it is often the case that these bonuses are exaggerated more than the actual product that is being promoted, and the value of the bonus items is usually far less than advertised.

Well, experienced affiliates will see right through this. So if you ARE to offer a bonus as an incentive, you need to make sure that it really is a compelling one.

One way to do this effectively is to generate a special report that supplements the product that you are promoting. For example, if the product is an AdWords course, you might draw from your own experience as a PPC marketer to create a special report about how to write advertisements which tend to draw the eye, and therefore have super high conversions.

You might entitle your report “Ten Efficient Ad Strategies To Skyrocket Your Conversion Rate”. If you also demonstrate proof that your methods work, you have just supplied the prospect with a compelling reason to purchase through your link. Especially if your bonus report is exclusive, and can only be obtained from you.

If you would like to learn more about how you can devise your own bonus offerings, check out my own ClickBank Bonus Domination bonus page, where you will be given a chance to find out how I am utilizing this very strategy to promote Jeff Czyzewski’s product.

It is also worth bearing in mind that when the bonus strategy is used in the promotion of non affiliate marketing related products, which draw potential customers who have no knowledge of affiliate links, the conversion rates can be increased a great deal.

Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.

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