There are currently over 300,000 ezines on the Internet. The number is growing every single day.Most of these ezine publishers never earn any real money (over $1,000 a month). They work their butts off week after week to produce good content and then only receive a very minor income from selling ads or linking to affiliate programs.

You may have found yourself in this very same position. The first thing you need to understand is that a big ezine/newsletter is not the goal you are reaching for. It is a means to the goal. Your business goal probably isn’t really to build a 100,000 person ezine list. Your goal is to make money online. Building the list is just the vehicle which will take you there.This isn’t just semantics. Having the right focus and position for your ezine is all important online. If you don’t understand why you are running an ezine, then I guarantee you won’t get maximum value out of it.

“The goal of my ezine is to build relationships with prospects

and turn them into customers” If you are building a large ezine list just to sell advertising, then you are missing out on the primary income stream it can provide you with. Your ezine is the gateway into selling more of your products and services. If you are the member of an affiliate program, then your ezine is the gateway into selling more of their products and earning higher commissions. Your ezine should become the source of multiple streams of income from selling both your products and the products of those you affiliate with.

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