How to Write Copy That Sells!Part 2
November 7th, 2008Author: Dechen
Knowing what type of words to use will connect with your target audience will go a long way in making the copy of your web text interesting and attractive to your audience. Another thing to keep in mind about your web copy is that you want to get the highest ranking as possible in various Internet search engines.The easiest way to accomplish this is to make sure there are keywords sprinkled throughout the copy.Keywords are simply words that are easily picked up as being relevant to the subject matter, and which are likely to be used by anyone doing research online related to that particular subject.For example, if an assistant is charged with the task of finding qood buys on a speakerphone for the conference room, there are several key words that he or she is likely to use as part of the search criteria.
Words such as speakerphone, conference, conference room,meeting, business, and telephone are some examples of words that may be used as part of the search.Having all those words included in the text of your sales copy will help to ensure your web site is included as part of the search results that are returned by the search engine. One way to get an idea of what types of keywords to include in your web copy is to conduct a search of your own.Check out competitor sites and make note of some of the words that seem to occur two to four times in their copy.Chances are repetition at that level is done in order to maximize the chances of getting a high ranking on an engine search.Keeping in mind that you do not necessarily want to replicate the keywords that are used by your competitors, think of other terms that are similar in meaning and that you think would be likely words or phrases to use for a search. Try out your theory by doing a few searches using your own set of keywords. You may find that the results are very positive, and could lead to greatly increasing your chances of a high ranking on all the major search engines.
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