Niche Market – Part 2
Friday, March 27th, 2009Discover your major competitors in this niche. Perform some Google searches for your main competitors and see who the advertisers are in the right-hand panel (i.e. Google Adwords advertisers).
Make a list of the top 10 competitors you will face (i.e. only those who sell similar products to what you are considering—for example, if you’re going to sell an info-product, ignore the ones with physical goods).
This is one gem for finding out if your market is hot. If companies are paying for advertising for similar products as yours, it’s a good indication they’re making money. If they weren’t, they could keep paying for ads. We’ll get into this in a little more detail,
Research the top discussion forums and communities for your niche.
Do a search on Google for forums in your niche. For example, if your niche is freestyle Frisbee, you might so a search for “freestyle Frisbee forum” or “freestyle Frisbee discussion board” or “Frisbee discussion”.
Forums are a GREAT way to find out what your market wants. Sign up as a member to these forums and start by “lurking”. That is, just spend some time reading all the posts. Then when you feel more at ease with the group, introduce yourself and start asking questions. Tell them you’re considering buying one of your competitor’s products. Get their feedback. Ask them what they like and don’t like about it, etc.

