How to Write Copy That Sells!Part 2
Knowing what type of words to use will connect with your target audience will go a long way in making the copy of your web text interesting and attractive to your audience. Another thing to keep in mind about your web copy is that you want to get the highest ranking as possible in various Internet search engines.The easiest way to accomplish this is to make sure there are keywords sprinkled throughout the copy.Keywords are simply words that are easily picked up as being relevant to the subject matter, and which are likely to be used by anyone doing research online related to that particular subject.For example, if an assistant is charged with the task of finding qood buys on a speakerphone for the conference room, there are several key words that he or she is likely to use as part of the search criteria.
Words such as speakerphone, conference, conference room,meeting, business, and telephone are some examples of words that may be used as part of the search.Having all those words included in the text of your sales copy will help to ensure your web site is included as part of the search results that are returned by the search engine. One way to get an idea of what types of keywords to include in your web copy is to conduct a search of your own.Check out competitor sites and make note of some of the words that seem to occur two to four times in their copy.Chances are repetition at that level is done in order to maximize the chances of getting a high ranking on an engine search.Keeping in mind that you do not necessarily want to replicate the keywords that are used by your competitors, think of other terms that are similar in meaning and that you think would be likely words or phrases to use for a search. Try out your theory by doing a few searches using your own set of keywords. You may find that the results are very positive, and could lead to greatly increasing your chances of a high ranking on all the major search engines.
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How to Write Copy That Sells! Part 1
Using words that will result in sales opportunities is important in any environment. This is especially true when composing sales copy for a web site, an online press release, or an electronic advertisement. There are several factors to keep in mind when writing the text for your web copy. Here are some of the most important things to keep in mind.First, it is imperative to keep your target audience in mind when composing the web copy.
This will often mean making sure that the text is sprinkled with terminology that will be immediately recognizable to the reader. Adding in terms that are familiar to the consumer helps to accomplish two things.First, they serve as markers that help the reader know that he or she is at a site that has relevance to their needs and interests.Second, the use of familiar terms creates the impression that the author of the web site possesses a competent knowledge about the subject matter.Both of these factors help to hold the interest of the reader long enough for the web copy to present all the reasons why life would be so much easier with the acquisition of the advertised good or service.
Technical terms may be fine in some instances, while their use may actually be a deterrent in other situations.For example, even though your product offering may have to do with conference room telephones, you may want to refrain from using a lot of telephony terms.This would be true if you are looking to promote your products to administrative assistants and busy executives.Instead of technical terminology, the focus should be on the features included with the unit, as well as emphasizing how easy the unit is to use.Of course, if the focus is on promoting the telephone equipment to Information Technology managers, then the inclusion of technical terms and specifications would be a must.
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How to Find Hot Ideas to Write About!
Do you ever had trouble tying to a subject to write about or to find an idea for a product?There is one other way that you can find sizzling hot subjects to write on - and they’re as close as your competitors sales pages.This is a technique I picked up from the Rhodes Brothers,and it’s a great one. These guys are pure genius!Did you know that you can actually find hot subjects just by looking through the “bullet points” on sales pages across the Internet? It’s 100% true!
I know you’ve probably seen at least one sales page online, but have you bothered to really look closely at
what’s there? You can find all sorts of things to write about based on the information found within just one sales page. And there’s no set length on how long or short your information product has to be. It can be a short 3 page “special report” or it can be a super lengthy 200 page informational guide. It all depends on what you want to do and how you want to present information to your readers.
Let’s examine this concept further by following our example subject matter.Here’s a really good sales page that gives you plenty of ideas on successfully handling unwanted behavioral problems: http://www.good-child-guide.com
Focus in on the Headline text first.Do you see any ideas flying out at you?
How about these:
“Embarrassing Public Behaviors of Your Children”
“Rudeness of Your Child”
“Public Temper Tantrums”
“Effective Parenting Techniques”
Those are pretty darn good. And we swiped those ideas just from the main headline text!Let’s go a bit deeper down the page and see if anything else springs out at us…If you go further on down you will see the real money makers inside the “bullet point” list.
Here’s what I found inside it:
“Specific Reasons Why Kids Do The Things They Do”
“The One Critical Parenting Error Most People Make”
“Positive Action Steps To Stop Unacceptable Behavior”
“Understanding Manipulation”
“Most Powerful Technique To Eliminate Whining”
“Dealing With Stealing and Lying”
“How To Effectively Teach Responsibility To Your Children”
“How To Analyze ANY Behavioral Problem And Come Up With A
Winning Solution”
And there’s a few more I didn’t list. But that’s a great list of ideas! Obviously I changed some of the wording, but the base ideas are still prominent as you can clearly see from the list above.You can effectively do this for any sales page covering any subject. And you could even come up with other ideas that aren’t even listed in the sales letter just by being inspired by the ideas that are there!
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10 Tips for Writing Copy That Gets Proven Results!
Sales copy is the unpaid, untiring salesperson for your product. Make them effective and they will reward you. If they are ineffective you are leaving truckloads of money on the table. Try the following tips to make the most of your salesmen-in-print.
1. Analyze other people’s sales copy. If you receive an email or read a sales letter and you are tempted to buy- file it away. When you next have to write a sales letter get the file out and look for inspiration.
2. For each retained sales letter or email copy examine the wording, the layout, the offer and how it is presented. You can even make notes on the parts of the sales copys that did not persuade you to buy. What did they do wrong? How could they be improved?
3. Include testimonials in the copy. Comments from official sources outside your company or from satisfied customers will greatly add to the proof your prospect needs to become interested in your product or service.
4. One often-neglected part of the sales copy is the order or request form at the end of the copy. Make it clear, attractive and easy to complete. If possible restate the offer so that the customer is in no doubt about what they are ordering.
5. Make it easy for the prospect to contact you. If practical, include a contact address, email and fax number as well as a contact phone number.
6. When they first see sales copy many people scan the headline or subject line, then go to the bottom of the page to read the PS. This is because the PS often summarizes the offer. So make sure your PS does this.
7. If you feel you need more than one PS to fully give the benefits you are offering use more. How do marketers know more P.S.’s work better than two? Testing.
8. If possible test everything in your sales copy. A change to your offer, the price, the typeface or how a customer is encouraged to respond can each make a difference to your response rates.
9. If you do not have the time or resources to test everything then at least test different headlines. A change in headline can double the response or better.
10. Take some time to analyze and test the results of your copy. How many sales did you make? Did you meet your target? If not, why?
If you find your sales letter cannot sell your product or service then either it is too complicated for your customers to understand or you have not expressed the benefits well enough. The only way to establish the reason is to test, test and then test some mor
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4 Tips to Add New Content to Your Website!
The biggest problem most marketers face is driving visitors to their websites. No visitors, no income. It’s a simple as that.One of the best “free” ways to get traffic to your site is rom the search engines via natural search engine rankings. however to maintain a high page rank (and a high search engine ranking), you need to regularly add new and fresh content to your website.
A great method of doing this on a regular basis is with a blog. With a blog it’s a simple matter of adding a new post at least once a week. Of course the more often you can add new relevant comments, the better it will be. Now the easiest way to create new and fresh content each week without doing it yourself is to encourage your readers to submit their own comments on your site.Having other people submit content will act as “fodder” for the search engines and help to increase your traffic flow through higher rankings.
Below are 4 simple tips to entice your visitors to add content to your site:
1. Discussion Forums
Add a forum to your site and then encourage your readers to post or enter discussions. You will need software that allows forum posts to be picked up by search engines to make this effective, but you can easily find these for free online.
2. Blog Comments
As we’ve already discussed above, simply allow your readers to add comments to your blog. If you want to create a healthy number of comments, discuss a controversial subject and ask for your readers views on this subject.[Note: You may want to review each post prior to approving comments to help prevent blog spam or personal attacks.]
3. Product Reviews
You could ask visitors to post their views or recommendations of certain products.This not only adds valuable content to your site, but it also provides a useful service to other readers who may be interested in these products.
4. Articles and ideas
Ask your readers to submit relevant articles and ideas on topics they are finding difficult to understand or need tips on to grow their own income. You could even run a contest and give a suitable prize or monetary reward each month for the best article or tip submitted.These are just a few ideas to get new content on your
sites for the search engines.
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