It seems home based business opportunities are quickly catching on and becoming a viable option for more and more people every year. The advantages of a home based business are evident: low cost, flexible working hours and tax benefits, to name but a few.

But these advantages have pretty much been there for many years, so why the sudden growth?Why do so many people start their own home based business right now, and why would network marketing be a good thing to consider for so many others?

First of all there is worldwide economic uncertainty and many economies are either facing a recession or are in the middle of one. Turn open any newspaper and you can’t miss articles on companies downsizing and laying off employees by the thousands.  Network marketing offers people the chance to create a part time auxiliary income, right beside their day job.

This kind of extra income has proven a great help to many families across the world. Of course many network marketers have made a full time living out of their business. Some of them have made fortunes. But this level of success, although available to anyone who is willing to do the work, will not be for most people. Most network marketers run a part time business for a small number of hours a week earning them a couple hundred bucks a month.

Then there is the phenomenon of cocooning, where the consumer tries to shield itself from all sorts of marketing messages. Do-no-call lists are in place, making it harder and harder for companiesto get their messages across to the consumer.In the next issue I will talk about why people turn network marketing or affiliate marketing online business.

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