Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More (Paperback)
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More (Paperback)
By Chris Anderson
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The eBayers Guide to the Galaxy B&W Edition for Ebay Web Marketing & Internet Advertising: The must have eBay Marketing & Advertising book for Buyers & Sellers (Paperback)
The eBayers Guide to the Galaxy B&W Edition for Ebay Web Marketing & Internet Advertising: The must have eBay Marketing & Advertising book for Buyers & Sellers (Paperback)
By Harry J. Misner
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How to Write Copy That Sells!Part 2
Knowing what type of words to use will connect with your target audience will go a long way in making the copy of your web text interesting and attractive to your audience. Another thing to keep in mind about your web copy is that you want to get the highest ranking as possible in various Internet search engines.The easiest way to accomplish this is to make sure there are keywords sprinkled throughout the copy.Keywords are simply words that are easily picked up as being relevant to the subject matter, and which are likely to be used by anyone doing research online related to that particular subject.For example, if an assistant is charged with the task of finding qood buys on a speakerphone for the conference room, there are several key words that he or she is likely to use as part of the search criteria.
Words such as speakerphone, conference, conference room,meeting, business, and telephone are some examples of words that may be used as part of the search.Having all those words included in the text of your sales copy will help to ensure your web site is included as part of the search results that are returned by the search engine. One way to get an idea of what types of keywords to include in your web copy is to conduct a search of your own.Check out competitor sites and make note of some of the words that seem to occur two to four times in their copy.Chances are repetition at that level is done in order to maximize the chances of getting a high ranking on an engine search.Keeping in mind that you do not necessarily want to replicate the keywords that are used by your competitors, think of other terms that are similar in meaning and that you think would be likely words or phrases to use for a search. Try out your theory by doing a few searches using your own set of keywords. You may find that the results are very positive, and could lead to greatly increasing your chances of a high ranking on all the major search engines.
Tags:internet marketing,affiliate marketing,internet marketing seminar,seo,blogging,blogging tips,information marketing blog,blogging 101
How to Write Copy That Sells! Part 1
Using words that will result in sales opportunities is important in any environment. This is especially true when composing sales copy for a web site, an online press release, or an electronic advertisement. There are several factors to keep in mind when writing the text for your web copy. Here are some of the most important things to keep in mind.First, it is imperative to keep your target audience in mind when composing the web copy.
This will often mean making sure that the text is sprinkled with terminology that will be immediately recognizable to the reader. Adding in terms that are familiar to the consumer helps to accomplish two things.First, they serve as markers that help the reader know that he or she is at a site that has relevance to their needs and interests.Second, the use of familiar terms creates the impression that the author of the web site possesses a competent knowledge about the subject matter.Both of these factors help to hold the interest of the reader long enough for the web copy to present all the reasons why life would be so much easier with the acquisition of the advertised good or service.
Technical terms may be fine in some instances, while their use may actually be a deterrent in other situations.For example, even though your product offering may have to do with conference room telephones, you may want to refrain from using a lot of telephony terms.This would be true if you are looking to promote your products to administrative assistants and busy executives.Instead of technical terminology, the focus should be on the features included with the unit, as well as emphasizing how easy the unit is to use.Of course, if the focus is on promoting the telephone equipment to Information Technology managers, then the inclusion of technical terms and specifications would be a must.
Tags:internet marketing,affiliate marketing,internet marketing seminar,seo,blogging,blogging tips,information marketing blog,blogging 101
How to Find Hot Ideas to Write About!
Do you ever had trouble tying to a subject to write about or to find an idea for a product?There is one other way that you can find sizzling hot subjects to write on - and they’re as close as your competitors sales pages.This is a technique I picked up from the Rhodes Brothers,and it’s a great one. These guys are pure genius!Did you know that you can actually find hot subjects just by looking through the “bullet points” on sales pages across the Internet? It’s 100% true!
I know you’ve probably seen at least one sales page online, but have you bothered to really look closely at
what’s there? You can find all sorts of things to write about based on the information found within just one sales page. And there’s no set length on how long or short your information product has to be. It can be a short 3 page “special report” or it can be a super lengthy 200 page informational guide. It all depends on what you want to do and how you want to present information to your readers.
Let’s examine this concept further by following our example subject matter.Here’s a really good sales page that gives you plenty of ideas on successfully handling unwanted behavioral problems: http://www.good-child-guide.com
Focus in on the Headline text first.Do you see any ideas flying out at you?
How about these:
“Embarrassing Public Behaviors of Your Children”
“Rudeness of Your Child”
“Public Temper Tantrums”
“Effective Parenting Techniques”
Those are pretty darn good. And we swiped those ideas just from the main headline text!Let’s go a bit deeper down the page and see if anything else springs out at us…If you go further on down you will see the real money makers inside the “bullet point” list.
Here’s what I found inside it:
“Specific Reasons Why Kids Do The Things They Do”
“The One Critical Parenting Error Most People Make”
“Positive Action Steps To Stop Unacceptable Behavior”
“Understanding Manipulation”
“Most Powerful Technique To Eliminate Whining”
“Dealing With Stealing and Lying”
“How To Effectively Teach Responsibility To Your Children”
“How To Analyze ANY Behavioral Problem And Come Up With A
Winning Solution”
And there’s a few more I didn’t list. But that’s a great list of ideas! Obviously I changed some of the wording, but the base ideas are still prominent as you can clearly see from the list above.You can effectively do this for any sales page covering any subject. And you could even come up with other ideas that aren’t even listed in the sales letter just by being inspired by the ideas that are there!
Tags:internet marketing,affiliate marketing,internet marketing seminar,seo,blogging,blogging tips,information marketing blog,blogging 101
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