How to  make sure your website will come up strong on top of the search engines.

1.    Start now!
I am not kidding when I say get started straight away. You know how earlier I said something about article marketing is slow and steady and PPC gives you relatively quick results? Well, SEO sort of fits in both categories and here’s why.

Reliable SEO takes not weeks, not months, but YEARS to establish. You’ve got to have a relatively “aged” domain on a website that’s been up and running for a few years for it to make an impact. It has to have been regularly updated with content. SEO isn’t just about getting ranked in the search engines, it’s also about a good attitude towards Internet Marketing.

Nothing happens overnight, nor even in a few months. Starting now with your own hosted website is a good practice to keep so that you end up with a website that can be very valuable a few years down the track.

2.    Build links
Aim to build a consistent amount of links every day. This practice will not let you down and will ensure that a website you start now is optimized well. Even if it’s writing an article a day and putting a link in the Bio Box redirecting back to your site, that’s all it takes if you really want a website with good SEO.

3.    Anchor text
With the links that you build, always remember to make the anchor text the keyword or keyphrase that you want optimized. For example, make sure that the keyphrase “how to lose weight” is bolded and hyperlinked to your site. Hyperlinked meaning made into a link (usually in blue and bolded).

This is just something that makes it easier for the search engines to find the keywords that will be used for off-page SEO purposes.Make sure to keep each of these three things in mind if you want to incorporate SEO into your Internet Marketing. Even if you’re going to rely on PPC, it’s good practice to be mindful of.

Technorati Tags: Best SEO Practice, Internet Marketing, seo

We discussed what on-page SEO was, now it’s time to talk about the more interesting and powerful off-page SEO.

As implied, Off-page SEO relies on the fact that Google ranks websites according to its authority. There is something called, “Page Rank”, which gauges this authoritativeness. The Page Rank system gives a number from 1 to 10 to each site, based on a special algorithm engineered within Google.

It doesn’t take much to realize that the bigger sites that have been around for longer will have a higher Page Rank than new sites.

The way that off-page SEO works is, you want to try and get a link from a site that has a high Page Rank. But not just any site. The site also has to be relevant to your own site. For example, if you want to sell an E-book about how to lose weight but you get a link from a site that’s promoting laptop repair, that link is going to be of little use.

The key is getting a link that is both relevant and authoritative. Naturally, this doesn’t come easily; if every person who sent an email to a big, authoritative site got a link back to their website, that site wouldn’t be very authoritative anymore. Google would frown upon them and strip them of their Page Rank.

That’s why when people write articles and post them to EzineArticles.com, the Page Rank of the individual article itself isn’t very high, while the Page Rank of the main website is high.

However, as a newbie Internet Marketer, this is one of the best ways to actually get started with Internet Marketing. If you don’t have much authority yourself, you have to just write articles and put a link in the Bio Box for the off-page SEO.

There is one more thing that’s of importance when considering off-page SEO: anchor text. This is basically the text that gets hyperlinked when there is a link to your site. If you’re promoting an Ebook on how to lose weight, you want to make sure that the off-page link has the keyphrase, “how to lose weight” bolded and linked. That will maximize your SEO chances.

Technorati Tags: Page Rank, Search Engine Optimization

In the previous few modules, we talked about both free and paid forms of traffic. These people will come wherever they are and be redirected to a site you own. Search Engine Optimization makes a lot of traffic possible in the first place, especially Article Marketing.

The Internet is constantly growing. Pages and pages of content are being added to it every second, non-stop. The search engines’ jobs are basically to get all this content and to arrange it so that the most relevant content is at the top of each search. They want the user of their search engine to get the best help possible there is to offer online.
Search Engine Optimization is about getting your website or webpage listed as high as possible in the SERPs (Search Engine Results Page). As you could probably figure out, the higher the page is ranked, the greater the share of the traffic you receive.

Because the landscape of the search engines are constantly changing, SEO must adapt. It’s impossible for your site to stay ranked on the first page forever, unless you make sure it always stays relevant.

There are two forms of SEO to take notice of: off-page and on-page SEO. In simple terms, on-page SEO is basically how the words on the page are arranged and off-page SEO is about who’s linking to your website and how authoritative they are.

Google has “spiders” that “crawl” your site to see how relevant it is. When the spiders crawl over your webpages, something they take notice of is how frequently the words on your page are repeated. One would assume that a site that repeats the phrase, “how to lose weight” more times than another site would be more “relevant” and have more information in that topic. Thus it would be ranked higher.

Of course, this would be a terrible loophole that could be exploited like crazy one would just write “how to lose weight” 500 times to be ranked easily for that keyword. Not the case. In fact, if the keyword density is too high, the webpage won’t even get ranked for that keyword.

It is also believed that the “spiders” also tend to “crawl” your webpages from top-left to bottom-right. So if you have your keywords sprinkled in roughly a diagonal line from top-left to bottom-right, you will have a higher chance of being ranked for that keyword.

Technorati Tags: off-page and on-page SEO, Search Engine Optimization

Number Factor Description

1 * HIGH * Title Tag – Description of Website
2 * HIGH * Domain Name
3 * HIGH * ˑ tag or first headline of document content
4 * MID * Description Meta Tag
5 * MID * Keyword Meta Tag
6 * MID * Body of Text Italic
7 * MID * Body Of Text Bolded
8 * MID * Body of text generic
9 * LOW * Keyword Density 5-20%
10 * HIGH * Latent Symantec Indexing – Related words on topic
11 * MID * Sub headlines ˒, ˓ etc
12 * MID * Phrase order within the page
13 * MID * Keyword proximity of eachother
14 * MID * Font size +2 for sub-topics
15 * MID * Keywords within your alt text of image descriptions
16 * HIGH * Keyword early within the page
17 * HIGH * Keyword in links to other pages (on or off site)
18 * HIGH * Quality of other sites you link to
19 * HIGH * Topic of other sites you link to
20 * HIGH * Tree like structure of navigation
21 * MID * Internal links valid?
22 * HIGH * Number of links on the page itself (less is better)
23 * MID * Domain names you link to (Gov is best, then .edu, .org etc..)
24 * LOW * Web page size (IE: under 100k)
25 * HIGH * Hyphens in domain or file names more than 4 is bad
26 * MID * Page changing, more often updated pages prefered
27 * HIGH * Domain age
28 * MID * Page itself Age
29 * MID * Sites with more internal pages (IE: over 100 internal pages)
30 * MID * Page Theme
31 * MID * Frequency of updates themselves
32 * HIGH * Interesting title tag – Gets more SERP clicks than another
33 * MID * Appropriate links between itself and other pages
34 * LOW * Having a robots.txt
35 * LOW * Stating a physical address (Trust)
36 * LOW * Stating a support email address
37 * LOW * Describing every image
38 * LOW * Naming the images themselves thematically
39 * MID * Keyword in name of page itself
40 * MID * Document within a related folder or subdomain

Technorati Tags: Search Engine Optimization, Top 40 Factors On Page SEO

Before we begin, let’s discuss what we hope you will learn through this article. Then we can begin to piece it together for you.

Creating an SEO can be very baffling as well as complicated. If your SEO is not shaped suitably, you will not get granted as greatly in the quest engines. evading some of the more common mistake can help you get noticed and perhaps even get your internet marketing at the top of the file.

1. evade targeting the injustice key language

-This is the most common SEO mistake that is even made by the experts. This mostly occurs when you are wearisome to start more descriptive key language that portray your web place but the language you use are not the language that most people quest for. You want to be positive to want the right SEO key language as it is one of the most important factors in creating your SEO. You can both make or, shoddier yet, infringe your SEO fight by this one easy misstep. There are software tools free that can help you start your key language. One of the most admired is Web place Keyword suggestion.

As we continue, we will take a look at how this new information can be implemented in very special ways.

2. Do not snub your heading tag

-parting out your heading tag is another common mistake that is also made by the experts. This is the most important quarter of your SEO to have your keyword. This will show up as the heading of your webplace in the Search engines.

3. with a burst webplace that does not have HTML

-A burst web place may play appealing to you but it is not appealing to users, or even quest engines for that topic. If you still favor to use a burst web place be positive that you contain an HTML account of the place.

4. with Java speech Menus

-hunt engines do not grant Java script and thus should be left out. If you do transpire to have certain portions of your web place that do have Java speech you will want to start a place map.

5. Do not overlook Consistency and Maintenance

-Against admired belief you cannot start an SEO and overlook about it as it will not last eternally. If you want your web place to resume to be admired you will want to impart both consistency and maintenance commonly. One important value of this is care an eye on your competition and shifting your key language accordingly.

6. Do not concentrate too greatly on your Meta Tags

-Meta tags are seemly a thing of the previous and thus it is better to commence exit them out for best outcome.

7. Do not use only metaphors for your headline

-hunt engines do not primarily quest for metaphors so avoid these at all expenses. If you still want to use an icon as a headline be positive to add key language to your heading as well. This will better your odds of having your place noticed.

8. Do not snub your URL’s

-If you have a URL in your heading you will then have an bank over your competitors. This is regularly left out but is a great way to get your place seen by more people as it ranks elevated in the quest engine.

9. evade backlink spamming

-Make positive your backlinks are of value and not just spam as a way to add more keylanguage. This will only spend your quest engine rank.

10. evade having a need of connected key language in your content

-The more connected key language you have in your content the elevated on the quest engine you will play. Make positive although that you place them only in seats that will make intellect. You can even bold or highlight them to make them fuse out. If you do this you will better your rank on the quest engine.

Realizing these easy but common missteps and how to right them can help you start an splendid and well noticed SEO.

This article is the perfect way to gain the information that you need to fully appreciate the complexity of this subject.

Technorati Tags: Common SEO Mistakes, seo, SEO key language