If you want to achieve good search engine rankings you must use your keywords and keywords phrases effectively. But did you know that it is important to use your keyword in the page titles itself?When you are optimizing your pages keep in mind that the title tag is different from a Meta tag, but it’s important to consider it as a part of your SEO strategy.

The text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when visitors view the page. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages (and not just a single home page) you must bear in mind that each page of your website must be search engine optimized. The title of each page, ie. the keywords you use on that page and the phrases you use in the content, will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page. The most common mistake made by website owners when they first design their website is they place their business name in every title of every page.

Most of your prospective customers will not know the name of your business until after they have looked at your site and decided it is worth book marking. So, while you may want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site.

Consider putting keywords in the title so that your page will display closer to the top of the search engine listing.Avoiding the stop words such as ‘and’, ‘at’ and the like in the first three keyword positions in your title is crucial in search engine optimization.

Another good tip is to keep the title tag less than 64 characters long and do your best to ensure that the title tag and your meta description are interesting, meaningful,and relevant to your site.

Technorati Tags: page titles, search engine optimized, search engine rankings