How To Create Your Own Internet Marketing Plan – Part1
Sunday, May 31st, 2009If you have a small business that you are attempting to promote and are having trouble, it may be because you have not first created an internet marketing plan. Internet marketing is extremely complicated and is much more difficult than simply putting some keywords in the text of your site. An internet marketing plan consists of 8 basic steps: strategic planning, situation analysis, customer analysis, market and product focus, product positioning, pricing strategy, product distribution, and internet promotion.
Step Number 1: Strategic Planning…
When promoting your business online, you need to keep some things in mind. Ask yourself the question, “what am I good at?” You need to discover how your business is different from the rest by discovering the advantages that you have over your competitors.
Step Number 2: Situation Analysis…
This is basically learning about the market that you are in. This can be achieved though various studies such as SWOT analysis, conducting an industry analysis, and analyzing your competition. The more you know about the industry you are in and how you can succeed in it, the better.
Step Number 3: Customer Analysis…
Simply put, this step involves learning about your customers. How you are going to effectively market to someone that you know nothing about? You need to know their likes, dislikes, hobbies, jobs, family life, etc if you are going to market to them effectively. In fact, some businesses do invent personalities that act as the target customer and develop a plan of marketing to them. Continue….
