Perhaps you are interested in making money online and have seen the term ‘CPA marketing′. You’re not quite sure what it is, and you’re wondering if it has anything to do with selling advertising to Certified Public Accountants. I suppose that’s a possibility, but it typically refers to Cost Per Action marketing. You can generate a serious income this way, so let’s take a look at some of the basics.

The way it works is that you sign up with a CPA company that allows you to promote its offers. This is done through a special link so they can track who sent people their way. Someone visits your site and completes whatever action the offer requires. The CPA network sees that the action was completed through your link, and then you earn whatever amount of money that specific action earns.

It may sound a bit complicated, so here’s an example of how CPA marketing could work. Let’s say you sign up as an affiliate for a CPA company that pays you $15 every time somebody signs up for a free trial of skin cream.

You set up your personal CPA link for that product on your site. A visitor stops by and requests the free sample. Once it is verified that they did indeed request the free trial, you earn the $15. And you keep earning it every time a visitor completes the required action.

You will notice that nowhere in that process does it say you should tell your visitors that you will earn $15. While you still need to comply with the advertising laws in your jurisdiction, you don’t have to show every little detail to every visitor on your page. You will also have to comply with any rules set by the CPA company for any offers you’re promoting.

The main goal of CPA marketing is to get as many people as you can to see the offer and to take advantage of it. The old saying says “you can lead a horse to water, but you can’t make it drink”, in this case the horse is your visitor and you have to get them drink (complete the action). If you want to earn a lot of money, then it’s important that you do both.

But why CPA marketing? Simply put, it converts very well. In other words, you will get a lot of people doing the required action. That’s because most offers are free or very low cost so your visitors are more likely to take advantage of them. Sometimes all they need to do is enter their e-mail address or zip code. The other good thing about earning money this way is that you don’t have to create the product or deliver.

CPA marketing has a lot going for it, so it’s definitely worth doing. There are people who earn a very good living doing nothing but promoting CPA offers. While the idea of true auto-pilot income is a myth, CPA is about as close as you can get.

nformation to have.

Technorati Tags: Cost Per Action marketing, CPA Marketing

Getting inbound links to your site is one of the most important aspects of effective SEO (search engine optimization) practice. Link building tools can make your life a lot easier when you’re trying to structure your site to make it favorable in the eyes of the search engines. Each tool offers different value but here are a few that can help you out.

Analysis tools can tell you how many links point to a specific page or domain and/or which anchor text is being used significantly or even too much. These types of tools can give you a quick, superficial look at the status of websites but you’ll need some others to perform a more in-depth analysis.

Search Status is a group of features offered in a single Firefox plugin. It can provide you with useful information, such as Google Toolbar PageRank, page- and domain links through the Yahoo SiteExplorer, WhoIs information, Google’s cache of the page you’re visiting, an on-page link report and Archive.org. Another very useful trick that Search Status offers is the option to highlight all no follow links which can definitely come in handy when you’re building links.

Another of the useful link building tools is Link Diagnosis. This exists as a web based tool and a Firefox plugin. This one is similar to the Yahoo Site Explorer except it attempts to filter out all low quality links, offers you a list of common anchor texts, and tries to show you a list with the most visited and popular pages of the domain you’re investigating. One great feature of Link Diagnosis is that you can download the data it provides you as a csv file. . .extremely useful. Keep in mind when using this tool that an analysis of a larger site will take more time. A small site may only take a few seconds but a more content/page filled site could take up to 30 minutes.

If you need even more detailed data, you might want to look for tools that demonstrate link building efforts, structures and/or a history of the site. This kind of information can be helpful when you are trying to optimize your own website or that of a competitor.

SEOmoz’s Linkscape and MajesticSEO attempt to create the most complete index possible of the web for SEO purposes. Linkscape is considered more user-friendly while Majestic gets you a wider range of data which can also be downloaded.

Xenu’s Link Sleuth is another excellent tool for on-site analysis. It acts as a search engine crawler and checks websites for broken links and displays a continuously updated list of URLs, which you can  sort by different criteria. Link Sleuth is a good way to get a look at your own website and to evaluate your internal link structure as well. And you can run reports on websites that you’re considering getting links from to see what holes they may have in their site that you could possibly fill.

There are many link building tools to choose from. Hopefully these can get you started on the right foot

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Technorati Tags: link building, link building tools

In order to make money online one of the most important things you need to do is to “brand” yourself (or your website or blog). To brand yourself simply means that you gain recognition as being an expert in a certain field or niche. It’s actually not that hard to do and you don’t need to know “everything” about your niche market to be an expert, just more than most other people. One of the most effective, and easiest, ways to do this is to start an email marketing newsletter.

When you do an email marketing newsletter you don’t actually put out a physical newsletter, though you can. You send an email to the people on your list with some tips or tricks related to answering some common questions, issues or problems faced by people in your niche.

You can compile this newsletter and send it out automatically as often as you want (though, if you don’t want to make people mad I would recommend you don’t send it out more than once a week).

To automate the process all you have to do is sign up for an auto responder service. The cost of this can vary depending on all the features of the particular system you are looking at, but in general it is pretty inexpensive, around $20 or less.

When you sign up you can follow some easy step by step, point and click methods to create what is called a web form. This is simply an opt in form that you can easily add to your website or blog. This form is tied to your auto responder and will automatically add the people to your list when they sign up.

You simply upload your newsletter and it will be delivered automatically  in the time frame you specify. In these newsletters you can make an occasional recommendation for a product or service. When they buy, you get paid. You provide them something of worth and you get paid.

Of course, even though they opted in to your newsletter, it is highly possible that they forgot so you need to make sure you grab their attention when you email your newsletter so they open it and read it. To do this, you should come up with an interesting subject line. Try to make it relevant but also pique their curiosity. Another good tactic for an interesting subject line is to use fear as a motivator.

For example, “if you don′t do this you will lose out big”, or something like that. No one wants to be left out so if you use this approach it’s much more likely that they will open and read your newsletter. After a while, if you have provided some great information, they will look forward to reading your emails.

Using an email marketing newsletter as a way to increase your visibility and to set yourself up as a trusted advisor in your niche, is a great way to make more money for your business. It’s all about giving to your readers before you expect to get anything from your readers.

Technorati Tags: auto responder, email marketing, Email Marketing Newsletter

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet .Find out how you can create web mobile marketing

Technorati Tags: mobile marketing, web mobile marketing

All webmasters know that a great way to get a lot of quality free traffic is to rank high in the search engine results. But, unless you are on the first page or two of results, scrolling through hundreds of pages of results to find your website isn’t most people’s idea of a good time. To find your google rank check there are a few ways you can go about it.

One of the quickest, easiest and most effective methods for checking your rank is to sign up for Google’s free webmaster tools. After you have your account set up all you need to do is head to your dashboard and click on the “Your Site On The Web” tab to find out how well you are doing.

Another great tool you can use is the “Search Queries” link to find out what keywords people are finding you for. That will help you tweak your keywords to find out which ones are doing the job for you.

Another great way to do a google rank check is to use the advanced search option. Then all you have to do is change the settings so that you get 100 results per page.

Using sites like keywordenvy.com will also make it easy to check the rank of your website. Simply enter your domain name and one of the keywords you want to check the ranking of and you will see your results. This method can be somewhat time consuming but it’s a great way to go about keeping tabs on some of your keywords.

All of these methods can help you keep track of your progress, but what do you do to get  your site a high ranking to begin with? Well, it all starts with some (simple) search engine optimization techniques. Many people don’t consider SEO to be simple and it’s not really. But there are some easy things anyone can do that will help their site get a higher ranking.

Just in case you’re not completely clear on why this type of high ranking is so important, here it is: when your site shows up on the first page of the results for a specific keyword term, you will get a lot of people who are searching for that term seeing your site. Many of those that see your site show up so high in the rankings will click on the link and visit your site.

Since these visitors were actively searching for the very term you are ranking for, that means they are very interested in your product or service, and that means they are much more likely to become a customer of yours (they are very targeted). And the really cool part, it was all free for you.

For any webmaster who wants to do a google rank check the information above is very preliminary. There are so many other sources and ways you can see how well you’re doing. The most important thing for you to learn is just to take the time to see how well you are ranking for your keywords. This will tell you how successful your (or anyone you’ve hired) seo efforts really are and that is good information to have.

Technorati Tags: Google Rank, search engine, seo